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Clear and Powerful Text
Good copywriting rarely draws attention to itself. The writer tells you what you need to know
as quickly and smoothly as possible, and then he gets out of the way. At SGS DESIGN
AND MORE, our writers strive to become invisible. After all, successful copy isn't about us;
it's about conveying your distinctive voice and message.
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Your Unique Message
Your business exists because you have a specific product or service to offer. Most likely,
we can represent your merchandise in an innovative manner. At SGS, we don't need to
stretch the truth on behalf of our clients. By consistently highlighting your real benefits
to your customers, you'll watch them come back to you satisfied every time.
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Customer's Language
Your best friend knows you better than anyone. He sincerely cares that you always find
the sweetest deals in life. That's how we help you talk to your customers. Just as best
friends know exactly how to inspire us toward greatness, you become an expert at
speaking your customer's language.
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TIPS & TRICKS |
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"The difference between
an active-verb style and
a passive-verb style —
in pace, clarity and vigor
— is the difference be-
tween life and death
for a writer."
William Zinsser
On Writing Well
"The active voice normally
is shorter, livelier, and
more direct — and so
is usually preferred."
Bruce Ross-Larson
Edit Yourself
"Writing handbooks
usually include warnings
about the passive voice
— it is wordy and clumsy
and leads to static rather
than dynamic writing."
The American Heritage®
Book of English Usage
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