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Projecting Your Image
Do you prefer navy blue or electric orange? The styles you like reflect your approach to the
world. Conservative individuals, for example, relate differently to the public than progressive,
free spirits. As a result, these contrasting personalities will cultivate different customers.
We help you express the distinctive flavor of your business. And when you portray your
image correctly, the customers you attract will be the customers you keep.
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Dynamic Makeovers
Most of us hate to throw away old clothing, because it's familiar, comfortable. But if you're
stuck in the last decade, few people will take you seriously. You can't present yourself as
an expert in your field when your look has grown old and tired. Similar to a surgical facelift,
a winning corporate redesign will tweak your established style and recapture your vitality.
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Functional Design
Usefulness is more important than looking good. Although friends and family may excuse
occasional blemishes, they will rarely tolerate wasted time or energy. At SGS DESIGN AND
MORE, we produce intuitive layouts. From main headings to the fine print, our materials
remain uncluttered and easy for your customers to follow. We take design seriously
— but never at the expense of clear communication.
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TIPS & TRICKS |
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"Solid black and white
are the extremes; side
by side they make the
strongest possible edge.
Visually, a strong edge is
powerful and exciting."
Gaye McWade
Before & After Magazine
"Contrast is important
to achieving a visually
interesting composition.
Remember to keep the
layout simple, with ONE
dominant feature. A well
balanced design helps
focus the reader's eye."
Judy Kastin
Speedball Textbook
"Create a contrast be-
tween the size, shape,
weight and position of
your elements. Attain
a sense of organization
that satisfies the eye
and offers your readers
maximum readability."
James Craig
Designing with Type
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