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Do you focus so intently on your customers outside your company that you completely
forget customers on the inside? No matter how big or small the organization, your
"customer-base" actually includes associates, coworkers, vendors, investors,
supervisors and administrators — as well as potential customers on the street.
To maintain a healthy working environment, you must pay attention to the needs of your
inhouse customers. Every publication tool you use inside should reinforce your corporate
image and thus provide a valuable identity for each participant.
Much of the design and style groundwork will have been completed already in step one,
Strategic Planning, and in step two,
Conceptual Design. The next step is simple.
Sooner or later, for example, you'll need to reprint standard forms or issue an update on
a current project. Why not weave your new look into all of your interoffice materials? What a
powerful message upgrading sends to coworkers: "Your opinion and happiness matter."
When employees feel appreciated, production increases and service improves. As you care
for the needs of your internal customers, they'll take care of the external ones.
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OUR SERVICE |
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"Nothing could keep me
in business, if my job
were simply business
to me. The human
problems which I deal
with every day —
concerning employees
as well as customers
— are the problems
that fascinate me, that
seem important to me."
Hortense Odlum
President of Bonwit Teller
New York City women’s store
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