Case Study — Industry Best Practices

Project Objective

President Mark Shaw wanted 24 months of compelling, mortgage-related newsletters to serve as an informative marketing vehicle. The entire package needed to engage past, present, and future customers, while presenting New West Lending as a caring and helpful financial institution.

Applied Expertise

To ensure we could exceed Mr. Shaw's expectations, we created a contemporary document template, outlined our two-year content with clear explanations for each publication, and established a workable schedule for continuous delivery. Although packed with original and practical suggestions, every newsletter maintained a warm, conversational tone. To solidify this personal touch within each issue, we also developed a regular column for Mr. Shaw to express his own recommendations and insights.

Recognized Benefit

In everything we write, regardless of the complexity of the subject matter, we aim to produce smooth, simple, and manageable text. If the average reader stumbles over a single sentence, idea, or principle, we'll rework the material until we get it right.